MA-g
The Museum of Avant-garde

Pierre Boucher

France (1908—2000)

After completing his studies at the School of Applied Arts in Paris, Boucher contributed to the magazine Arts et Métiers Graphiques. From the early 1930s, he worked in advertising and designed film posters. As a member of the New Vision, or New Objectivity, movement, he combined photography and graphic design, focusing on photomontage and editing. In 1934, he founded the Alliance-Photo agency with René Zuber and Maria Eisner. After the war, he also founded Agency for Broadcasting and Photo Editing and later Multiphoto. Over the years, he focused on different themes, from nudes to mountain landscapes, such as those featured in Méthode française de ski with Émile Allais.