Son of a signwriter, Tschichold discovered a fascination for typography at very early age, but his family encouraged him to take up a teaching career. He started teaching illustration and worked as a designer and lettering artist. He was deeply influenced by Rodolf Koch and discovered Bauhaus principles during an exhibition. In 1928 he compiled his greatest work: Die Neue Typographie, a compendium of rules of modern graphic design and typography. With the changes in the political climate, he relocated to Switzerland, developing his own style of typography. He moved to London to work for Penguin publishing company, remodernising the entire collection of book titles, even the brand mark.