Fortunato Depero
Italy (1892—1960)Fortunato Depero was born in Fondo, in Trentino, in 1892. He studied at a technical and arts school in Rovereto before moving to Rome in 1913, where he met Giacomo Balla and became involved in Futurism. In 1915, he and Balla co-authored the manifesto Ricostruzione futurista dell’universo, extending Futurist principles to everyday objects and applied arts. In 1919, Depero returned to Rovereto and founded the Casa d’Arte Futurista, a workshop producing tapestries, furniture, toys and advertising designs. In 1927, he collaborated with publisher Dinamo-Azari on Depero futurista, known as the Libro imbullonato for its distinctive bolt binding. From 1928 to 1930, he lived in New York, working in advertising, illustration and theatre design, including covers for Vogue and Vanity Fair. He developed a long-standing collaboration with Campari, designing advertising materials and the iconic Campari Soda bottle, which entered production in 1932. Back in Italy, he founded and directed the Futurist magazine Dinamo Futurista in 1933.
